Xerox India to show solutions for all segments of digital print market

Xerox Versant 180

Xerox India will display a number of its digital printing solutions at the upcoming Printpack 2022 that volition exist held in Greater Noida from ane-vi Feb. The presses on display will include the newly launched Iridesse production printing forth with Color C70, D95A and the Versant series – Versant 180, Versant 3100.

"In a hyper-competitive market, businesses need solutions that become beyond the standard CMYK. The modify was kickstarted past specialty dry ink technology that enabled customers to create and deliver more value. Keeping in mind the irresolute dynamics of the digital product printing market and an overwhelming response, the highlight of the bear witness would be the Iridesse production press," says Vineet Gehani, director – Technology and Channels, Xerox India.

Xerox Republic of india will look forwards to meeting existing and potential customers. The company's products on brandish at the show will include devices for the entry, mid and loftier-stop production catering to various customer segments like commercial offset printers, photo labs, quick printers besides every bit design houses and prepress bureaus. "We are sure that we will be able to encounter the needs of all customers visiting our stand up," he adds.

Commenting on the Indian print market place, Gehani says that overall market is growing – with digital printing specifically showing strong growth. He believes that the move to digital impress and digital enhancements has not only ushered in a new range of colors, specifically metallics and white dry ink, but as well increased quality, flexibility and speed.

"As the need for more customization and personalization grows, customers are demanding more value add-on from each impress. In fact, buyers are more than willing to pay for these capabilities, with research indicating a willingness to pay a premium of between 24% and 89% over CMYK jobs," he explains.

Finally talking near the importance of Printpack, Gehani says that the expo has always been an important platform that brings Xerox customers and its devices together.

"Information technology is 1 of the globe's largest exhibitions in the graphic arts industry and nosotros have witnessed tremendous success in the previous editions," he concludes.

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